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siEAT is a food ordering app which helps stadium visitors to order food from food consessions.

The idea comes from one bad experience when I was watching a football game in Levi's Stadium. We had to walk and wait super long lines for multiple food concessions. After conducting user research, I decided to design and create this app which helps users to order food from multiple places. The goal is to make this a general template which could be applied to numerous stadiums.

The Challenge

The Challege

enhance stadium shopping experiences with on-sale information



Stadium visitors have problems with

  • ordering food or drinks while watching the show or game
  • ordering from multiple vendors with long lines.
  • knowing all the food & drink options available to them.


These problems would be solved by creating

smart food ordering mobile app.



The effects would be seen by

More people ordering food because it is more convinient.
Vendors pushing out more orders due to higher efficiency rise in overall consessions revenue.

User Interview

interviee 1

Bay area tech company employee

When I watch the Warriors, I don't want to miss anything. But I need to spend a long time walking around the entire stadium to compare and pick what I want to eat. Sometimes there are always long lines. I don't know how to make a decision.
I want to order food and beers from multiple places. But there are always long lines at each place and I need to wait in another line when I want to order something else from another vendor. It is frustrating.
interviee 2

College student

interviee 3

Father of 3 daughters

I take my 3 daughters to the game and we want to sit there and order food. I need to order food for four and I don't want to leave my seat because I need to look after my daughters. I don't want to take them out for food either because it makes no sense to spend long time looking for food instead of enjoying the game.

Mind Mapping

Mind Mapping

Design Methodology

ontime notification
create schedule
calculate path

Decision Making

  • how many orders are ahead
  • cooking time duration
  • walking distance to the vendor

Order Experience

  • order at multiple places
  • track progress
  • delivery service
transfer food
track time
delivery available

App Mechanism

App Mechanism

The Story

Mike is sitting in a stadium. He launches siEAT and wants to find some french fries. The ready time and walking time are available for different kinds of french fries.

1

Mike is sitting in a stadium. He launches siEAT and wants to find some french fries. The ready time and walking time are available for different kinds of french fries.

2

He likes the curly fries a lot and he taps the card. He can see the wait times, reviews, and pictures.

He likes the curly fries a lot and he taps the card. He can see the wait times, reviews, and pictures.
He decides to add one curly fries to shopping cart and look for something else.

3

He decides to add one curly fries to shopping cart and look for something else.

4

He enters into the nachos page and looks for nachos from different kinds of vendors. Based on the times and reviews, he chooses the chili nachos.

He enters into the nachos page and looks for nachos from different kinds of vendors. Based on the times and reviews, he chooses the chili nachos.
After that he wants to find beer for himself and his girlfriend. So he orders 2 blue moons.

5

After that he wants to find beer for himself and his girlfriend. So he orders 2 blue moons.

6

That's pretty much it and it is time to check out. He clicks the shopping cart icon to find the 3 items he ordered. He can track their locations and their ready time. He could pick up his order or add $3 for delivery.

That's pretty much it and it is time to check out. He clicks the shopping cart icon to find the 3 items he ordered. He can track their locations and their ready time. He could pick up his order or add $3 for delivery.
He does not want to go out to miss something happening on the field so he decides to add $3 to let someone deliver to him. He needs to confirm his seating. While he is waiting for the delivery, he can still track the progress of his food.

7

He does not want to go out to miss something happening on the field so he decides to add $3 to let someone deliver to him. He needs to confirm his seating. While he is waiting for the delivery, he can still track the progress of his food.

Final Design

Suggest most popular food nearby, listing both wait time and popularity.

Suggest most popular food nearby, listing both wait time and popularity.

Browse by categories and check prices, customer reviews, wait time and walking distances.

Browse by categories and check prices, customer reviews, wait time and walking distances.
Decide what you want to order after looking at the photos, reviews, wait time, and walking distance.

Decide what you want to order after looking at the photos, reviews, wait time, and walking distance.

Track your order to see when it is time to pick up. Or stay and watch the game as you wait for delivery right to your seat.

Track your order to see when it is time to pick up. Or stay and watch the game as you wait for delivery right to your seat.

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